Brand Guidelines Template

Tired of Starting from Scratch with Every Brandbook You Create for Your Clients?

I’ve carefully crafted and refined this template over the past few years, based on my experience delivering brand identities for clients. I used to spend a lot of time reworking content, structure, and presentation to get everything just right. After countless iterations, I’ve finally found the sweet spot: a template that strikes the perfect balance between depth and simplicity. It’s detailed enough to be valuable for your clients, yet concise and easy to understand. And most importantly, it’s visually appealing and showcases your work beautifully. You can expand on it with in-depth explanations or keep it minimal—whatever works best for you!

Creating brand guidelines (or a brand book) is essential but time-consuming. With this template, you can skip the hassle of building the structure from scratch and jump straight into creating a strong, cohesive guide. It’s designed to save you time and allow you to focus on your creativity while ensuring the brand identity is communicated clearly and professionally.

What you get with this Figma template:

• A cover page, summary, key sections, and ready-to-use slides for easy customization.
• A pre-set library of styles and automated components, so you can personalize everything super fast.
• A simple, effective tutorial to help you avoid mistakes and ensure all the details are spot on.
• A Figma slide deck version to make everything even easier to use.

I’ve fine-tuned every element to make it both efficient and user-friendly. Now, you can focus on delivering outstanding results for your clients, without getting bogged down in the details.

Have fun using my favorite template and I am looking forward to seeing your brand guidelines! Feel free to share them with me at contact@juliettecontin.com!